The organizing committee of the 6th China International Consumer Products Expo (CICPE) has announced that this year’s event will include a dedicated Duty-Free and Luxury Goods zone themed "Premium Consumption, Refined Living." Set to showcase several top international brands, the zone will offer visitors a full-fat experience that combines exhibition, interaction, and shopping.

As with previous sessions, this year’s CICPE will be held at the Hainan International Convention and Exhibition Center across eight exhibition halls. Hall 5 is designated as the Duty-Free and Luxury Goods zone, and will focus on four key areas: international beauty and fragrances, duty-free operators, luxury lifestyle products, and luxury vehicles.

In the international beauty and fragrances sector, leading companies such as Estée Lauder Companies (US), L'Oréal Group (France), Shiseido Group (Japan), SK-II, a premium skincare brand owned by Procter & Gamble (US), and Bloomage Biotechnology (China) will each have their own dedicated booths.

The duty-free operator segment will feature Avolta, China Duty Free Group, GDF Duty Free, Hainan Travel Duty Free, and Sinopharm CNSC, providing a broad overview of the duty-free retail industry.

In the premium lifestyle segment, Fosun International will highlight its offerings in culture, tourism, and luxury consumer goods. Meanwhile, RE, a bicycle manufacturer and retailer, will promote the growing popularity of cycling as a lifestyle.

In the luxury vehicle sector, Volkswagen Group brands Bentley, Lamborghini, Audi, and Ducati will return.

Huawei will showcase its "AI Life" ecosystem, connecting people, vehicles, and homes. The event will also feature all five models under its AITO brand and several new vehicle debuts.

Additionally, Aston Martin, Lotus, Bombardier, and Zhang Xue motorcycles will be exhibited.

This year’s CICPE features several new brands, including well-known international companies and emerging boutique labels with significant growth potential.

First-time participants include Avolta, a globally known travel retail operator, SK-II, and RE.

Within the exhibition area, Avolta will present a curated selection of bestselling products from 11 countries, including Australia, Canada, India, Italy, Spain, and Switzerland. Estée Lauder will showcase its range of iconic brands, while Sinopharm CNSC will introduce seven new health products spanning categories like brain health and nutritional supplements.