The development of the Hainan Free Trade Port, the implementation of the Hainan island departure duty free shopping policy, and the increasing numbers of travelers coming to and from Hainan have undoubtedly brought new vitality to the Hainan tourism retail market, and also brought new opportunities to companies such as the Tapestry Group.

In fiscal year 2021, Tapestry’s Hainan sales were twice as high those of the previous fiscal year. Even during the pandemic, Tapestry’s annual sales performance within the province maintained double digit growth, which clearly strengthened their confidence in the Hainan market. On April 19, 2022, Tapestry officially signed a strategic cooperation agreement with the Hainan Provincial Bureau of International Economic Development and the Haikou Comprehensive Bonded Zone Management Committee to officially open their China Tourism Retail Headquarters in Hainan.

Tapestry is even more excited about the increasing levels of openness in Hainan as well as the province’s continually optimized business environment. Hou said frankly that during the process of setting up their business here, he was deeply impressed by Hainan’s excellent business environment, the highly efficient administration, and the enthusiastic attitude of the government departments he worked with. “Since we set up our company here, Hainan has continually provided us with great service,” said Hou.

These days, Tapestry is continuing an in-depth exploration of the Hainan market by opening new stores and planning a variety of promotional activities. COACH stores have opened at the Haikou MixC Mall, Haikou International Duty-Free City, and Wangfujing Haiken Plaza, and COACH pop-up shops have appeared in Houhai, Sanya; Riyue Bay, Wanning, Haikou, and other spots around the island to enhance their brand influence in Hainan. At the 2nd China International Consumer Products Expo in 2022, the ‘COACH Foundation Dream Walk’ Hainan charity project was officially announced. Through cooperation with Hainan University and other educational institutions, the project will assist needy students by offering student aid, scholarships, and other assistance in completing their education.

COACH, a brand of the Tapestry group, participated in the 2nd China International Consumer Products Expo held in Haikou from July 26 to 30, 2022. (Photo provided by the Tapestry group)